CVSCALE (Individual Cultural Values Scale).
Hofstede's 5 cultural value dimensions measured at the INDIVIDUAL level: Power Distance, Uncertainty Avoidance, Collectivism, Masculinity, Long-Term Orientation
- Provisionally grouped under
- Length and format
- 26 (5 dimensions; 4-6 items each). 5-point agreement/importance (Likert) (self-report questionnaire)
- Language versions
- Validated across multiple countries/languages (e.g. EN, ES, PT, KO, and others); widely adopted in marketing/IB research
- Licence
- open with attribution
Licence classification is a research judgement by the catalogue’s authors, not legal advice, and it can be out of date. Confirm terms with the copyright holder or publisher before using an instrument, especially for commercial use.
- Reference
- Yoo, B., Donthu, N., & Lenartowicz, T. (2011). Measuring Hofstede's five dimensions of cultural values at the individual level: Development and validation of CVSCALE. Journal of International Consumer Marketing, 23(3-4), 193-210.
More in Values, attitudes, ideology and morality
- PVQ-21 / HVS - Portrait Values Questionnaire - 21 item (ESS Human Values Scale)
21 portraits (Universalism = 3 items; the other 9 values = 2 items each). open with attribution.
- AMI - Ambivalence toward Men Inventory
20 (10 Hostility toward Men + 10 Benevolence toward Men). open with attribution.
- ASI - Ambivalent Sexism Inventory
22 (11 Hostile + 11 Benevolent). open with attribution.
- ATLG - Attitudes Toward Lesbians and Gay Men Scale
20 (10 ATL + 10 ATG); ATLG-S short form 10; ATLG-R revised wording. open with attribution.
- AWS - Attitudes Toward Women Scale
55 (original 1972); 25-item (1973); 15-item (1978) short form most used. open with attribution.
- BIDR / PDS - Balanced Inventory of Desirable Responding
40 (20 SDE + 20 IM) in BIDR Version 6. mixed.
Use this instrument with your own participants
Research Seat is our white-label assessment platform for research teams and academics: we host and deliver an instrument under your branding, score it, and hand back the data. Whether we can deliver this particular one depends on its licence, which here is open with attribution. Tell us what you are measuring and we will say what is possible.