List of Values.
LOV (Kahle)
Personal values salient in daily life and consumer behaviour: sense of belonging, excitement, warm relationships with others, self-fulfilment, being well-respected, fun and enjoyment in life, security, self-respect, sense of accomplishment (9 values, often grouped into internal vs external)
- Provisionally grouped under
- Length and format
- 9 (rate and/or rank-order 9 values). rate importance of each value (e.g. 9-point) and/or pick the single most important (self-report questionnaire)
- Language versions
- Adapted into many languages in consumer-behaviour and cross-cultural research (e.g. ES, DE, ZH, JA, KO, and others)
- Licence
- open with attribution
Licence classification is a research judgement by the catalogue’s authors, not legal advice, and it can be out of date. Confirm terms with the copyright holder or publisher before using an instrument, especially for commercial use.
- Reference
- Kahle, L. R. (1983). Social Values and Social Change: Adaptation to Life in America. Praeger; Kahle, Beatty & Homer (1986), Journal of Consumer Research, 13(3), 405-409.
More in Values, attitudes, ideology and morality
- PVQ-21 / HVS - Portrait Values Questionnaire - 21 item (ESS Human Values Scale)
21 portraits (Universalism = 3 items; the other 9 values = 2 items each). open with attribution.
- AMI - Ambivalence toward Men Inventory
20 (10 Hostility toward Men + 10 Benevolence toward Men). open with attribution.
- ASI - Ambivalent Sexism Inventory
22 (11 Hostile + 11 Benevolent). open with attribution.
- ATLG - Attitudes Toward Lesbians and Gay Men Scale
20 (10 ATL + 10 ATG); ATLG-S short form 10; ATLG-R revised wording. open with attribution.
- AWS - Attitudes Toward Women Scale
55 (original 1972); 25-item (1973); 15-item (1978) short form most used. open with attribution.
- BIDR / PDS - Balanced Inventory of Desirable Responding
40 (20 SDE + 20 IM) in BIDR Version 6. mixed.
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