Material Values Scale (Materialism Scale).
MVS
Materialism as a personal value, on 3 facets: Success (using possessions to judge success), Centrality (possessions central to life), Happiness (possessions as a route to happiness/well-being)
- Provisionally grouped under
- Length and format
- 18 (original; 6 per facet); revised 15-item; short forms of 9/6/3 items. 5-point agreement (Likert) (self-report questionnaire)
- Language versions
- Many languages in consumer-behaviour research worldwide (e.g. ES, PT, FR, DE, ZH, JA, KO, TR, AR, Hungarian, plus others); a children's MVS also exists
- Licence
- open with attribution
Licence classification is a research judgement by the catalogue’s authors, not legal advice, and it can be out of date. Confirm terms with the copyright holder or publisher before using an instrument, especially for commercial use.
- Reference
- Richins, M. L., & Dawson, S. (1992). A consumer values orientation for materialism and its measurement. Journal of Consumer Research, 19(3), 303-316; Richins (2004), JCR, 31(1), 209-219.
More in Values, attitudes, ideology and morality
- PVQ-21 / HVS - Portrait Values Questionnaire - 21 item (ESS Human Values Scale)
21 portraits (Universalism = 3 items; the other 9 values = 2 items each). open with attribution.
- AMI - Ambivalence toward Men Inventory
20 (10 Hostility toward Men + 10 Benevolence toward Men). open with attribution.
- ASI - Ambivalent Sexism Inventory
22 (11 Hostile + 11 Benevolent). open with attribution.
- ATLG - Attitudes Toward Lesbians and Gay Men Scale
20 (10 ATL + 10 ATG); ATLG-S short form 10; ATLG-R revised wording. open with attribution.
- AWS - Attitudes Toward Women Scale
55 (original 1972); 25-item (1973); 15-item (1978) short form most used. open with attribution.
- BIDR / PDS - Balanced Inventory of Desirable Responding
40 (20 SDE + 20 IM) in BIDR Version 6. mixed.
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