Technology Readiness Index 2.0.
TRI 2.0
- What it measures
- Propensity to embrace new technologies across four dimensions: optimism, innovativeness, discomfort, insecurity.
- Length and format
- 16 (TRI 2.0); 36 (original TRI 1.0). 5-pt Likert agreement (self-report questionnaire)
- Language versions
- 20+ langs incl. ES, PT, DE, ZH, JA, KO, TR, AR - heavily used in international services-marketing research
- Normative data
- No normative data held in our reference library for this instrument. That is a statement about our library, not about the published literature.
- Licence
- copyrighted - commercial
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- Reference
- Parasuraman, A., & Colby, C.L. (2015). An updated and streamlined technology readiness index: TRI 2.0. Journal of Service Research, 18(1), 59-74. https://doi.org/10.1177/1094670514539730
Choosing between this and the alternatives
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