Sales Preference Questionnaire (SPQ*GOLD).
SPQ*GOLD
- What it measures
- Sales Call Reluctance - emotional hesitation to initiate contact with prospective buyers; measures 12 sub-types of sales call reluctance plus sales motivation and goal-related characteristics.
- Length and format
- ~110. self-report items (computer-administered); includes validity/impression-management indicators (self-report questionnaire)
- Language versions
- Multiple languages for international sales-selection use (via licensed distributors).
- Normative data
- No normative data held in our reference library for this instrument. That is a statement about our library, not about the published literature.
- Licence
- copyrighted - commercial
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- Reference
- Dudley, G. W., & Goodson, S. L. (2007). The Psychology of Sales Call Reluctance (5th ed.). Behavioral Sciences Research Press. https://callreluctance.com/
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