CVSCALE (Individual Cultural Values Scale).

CVSCALE

What it measures

Hofstede's 5 cultural value dimensions measured at the INDIVIDUAL level: Power Distance, Uncertainty Avoidance, Collectivism, Masculinity, Long-Term Orientation

Length and format

26 (5 dimensions; 4-6 items each). 5-point agreement/importance (Likert) (self-report questionnaire)

Language versions

Validated across multiple countries/languages (e.g. EN, ES, PT, KO, and others); widely adopted in marketing/IB research

Normative data

No normative data held in our reference library for this instrument. That is a statement about our library, not about the published literature.

Licence

open with attribution

Licence classification is a research judgement by the catalogue’s authors, not legal advice, and it can be out of date. Confirm terms with the copyright holder or publisher before using an instrument, especially for commercial use.

Reference

Yoo, B., Donthu, N., & Lenartowicz, T. (2011). Measuring Hofstede's five dimensions of cultural values at the individual level: Development and validation of CVSCALE. Journal of International Consumer Marketing, 23(3-4), 193-210.