List of Values.

LOV (Kahle)

What it measures

Personal values salient in daily life and consumer behaviour: sense of belonging, excitement, warm relationships with others, self-fulfilment, being well-respected, fun and enjoyment in life, security, self-respect, sense of accomplishment (9 values, often grouped into internal vs external)

Length and format

9 (rate and/or rank-order 9 values). rate importance of each value (e.g. 9-point) and/or pick the single most important (self-report questionnaire)

Language versions

Adapted into many languages in consumer-behaviour and cross-cultural research (e.g. ES, DE, ZH, JA, KO, and others)

Normative data

No normative data held in our reference library for this instrument. That is a statement about our library, not about the published literature.

Licence

open with attribution

Licence classification is a research judgement by the catalogue’s authors, not legal advice, and it can be out of date. Confirm terms with the copyright holder or publisher before using an instrument, especially for commercial use.

Reference

Kahle, L. R. (1983). Social Values and Social Change: Adaptation to Life in America. Praeger; Kahle, Beatty & Homer (1986), Journal of Consumer Research, 13(3), 405-409.