Material Values Scale (Materialism Scale).

MVS

What it measures

Materialism as a personal value, on 3 facets: Success (using possessions to judge success), Centrality (possessions central to life), Happiness (possessions as a route to happiness/well-being)

Length and format

18 (original; 6 per facet); revised 15-item; short forms of 9/6/3 items. 5-point agreement (Likert) (self-report questionnaire)

Language versions

Many languages in consumer-behaviour research worldwide (e.g. ES, PT, FR, DE, ZH, JA, KO, TR, AR, Hungarian, plus others); a children's MVS also exists

Normative data

No normative data held in our reference library for this instrument. That is a statement about our library, not about the published literature.

Licence

open with attribution

Licence classification is a research judgement by the catalogue’s authors, not legal advice, and it can be out of date. Confirm terms with the copyright holder or publisher before using an instrument, especially for commercial use.

Reference

Richins, M. L., & Dawson, S. (1992). A consumer values orientation for materialism and its measurement. Journal of Consumer Research, 19(3), 303-316; Richins (2004), JCR, 31(1), 209-219.